Background of the project:

　　The new business of prestressed concrete pipe pile, concrete and concrete products, prefabricated parts, building materials sales. The company is committed to the development of environmental protection, energy saving, technology type building materials, with the technology and equipment, detection means perfect advanced, provides strong support for the product. The company has built up a huge sales network, products sold in South America, Southeast Asia and other countries and regions.

　　In order to solve the enterprise brand is not clear, the problem to enhance visibility, invited the Wewin provides corporate naming and brand image building and brand marketing for the service.

　　Facing the challenge:

　　As Guangdong Province famous trade company, honor trading company is mainly the buying and selling of goods, the most important trading company information and business channels, to supply and sales target, and have a certain profit. The real trading company is according to the rules of the market, demand and supply collection market, make more reasonable allocation.

　　According to these key factors, the Wewin to create a distinctive name for the enterprise, and provide viable position, it is a challenge to the Wewin speaking.

　　The solution:

　　From "Hongtuhuagou, durable and constant resistance" creative ideas, convey the enterprise in the market of the grand strategic layout, and has excellent product quality. The name has the property industry is very significant, opening and to the "Chinese" characters, give a person with the atmosphere, sense of honor, a better association.

　　"Honor" two characters combined with the company's scope of business: concrete and concrete products, prefabricated parts, building materials and other people have direct association, give a person with durable, stable feeling, is consistent with the enterprise attribute good name.